Clarity That Moves Things Forward. Strategic insight and partnership for high-context creative and technical work.
I'm a principal front-end engineer and team lead with over 15 years of experience working in complex, fast-moving environments. My work now centers on structural and strategic problem-solving where the obstacle isn't a missing skill, but a missing frame.
I help founders, technical leads, and creators make sense of complex, ambiguous work to move forward with clarity and coherence, not just more effort. That clarity becomes the foundation for forward motion, whether that means getting unstuck, choosing direction, or deciding what's worth building at all..
Work with MeWhat I Do
Most advice helps you scale. I help you figure out what's worth scaling before you spend years building the wrong thing.This isn't therapy, performance coaching, or operational consulting, it's structured thinking support for high-context, high-agency people navigating ambiguity.
I'm a strategic clarity consultant working with founders, leads, and independent creatives. I act as a thought partner and framing strategist for people doing complex work where the next move isn't obvious, often at the early or messy middle stages of a project. Founders before product-market fit, creators trying to articulate their work, technical leads who've stepped into management and feel the ground shifting under them. What they usually need isn't motivation or tactics.
It's a way to see their situation more clearly and think through it in a way that actually holds up. I offer structural advisory for people at strategic inflection points in product, role, or direction.
This work often starts with misalignment between goals and actions, between what someone is building and how it's perceived, or between how they talk about their work and what it actually is. I help close that gap.
Who I'm Looking to Connect With
I’m especially well-matched with people who are:
- Founders or solo builders stuck in early-stage ambiguity or pre-traction confusion
- Technical leads, CTOs, or managers dealing with complex team/systemic issues
- Creators whose work is serious but misread or hard to position
- Strategists, designers, or consultants looking to collaborate or refer clarity-focused work